Working out is better with friends

Tiktok + Spotify = Steppen, The Social Platform for Workouts!

The idea came about when Cara was working out with her friend in the gym, and she wanted to capture her workout so she could do it on her own later. Realising there was no platform available to do this, Steppen was born!

Steppen approached us to help them create a social media platform, targeted at sharing and following workout videos.

Follow friends, fitness influencers and athletes and see how they are training and train like them. Steppen allows you to easily complete workouts with video breakdowns of each exercise.

A brand based on core values

Steppen came to us with a few brand concepts, but the old logo lacked a distinctive, signature look that was current with today's trends. So we decided to give the existing concepts a face lift.

The Steppen brand encapsulates the 3 main values of what Steppen as a platform stands for; joy, impact, and community. It’s important our new icon holds these values and represents them.  The thick bold construction of the icon represents the ‘impact’ of Steppen, the little man shape of the icon as a whole represents the Steppen community and how we are a platform to help and learn from as a community. The upward jumping motion in the icon represents the ‘Joy’ value.

USEABLE
Layouts

Creating User Friendly Posts

Layer 1: User Details

Simplicity, refinement and elegant design and though have gone into creating theSteppen UI. Using the Steppen branding elements, colours, typography and logos inconjunction with the outlined rules from the Steppen style guide allows this app design to leap off the screen.

Layer 2: Displaying Content

The whole reason our app exists is to allow users to share and post exercises and workouts to our platform to help other users find a great workout. We need to ensure posting exercises is easy and fun to do.

Layer 3: Action features

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Building the Workout Viewer

Layer 1: Displayed Content

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Layer 2: SYstem UI

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Layer 3: Interactive & Informative Content

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Developing Steppen using inspiration from other apps on the market

When we started our journey with Steppen, they were very clear that they were looking to get a high volume of users on the app, fast. This meant that we had to design our database to accommodate for rapid scalability.

Steppen features video content, social media interactions including likes and comments and account management.

We implemented ongoing testing as we developed Steppen, pushing updates regularly so we could monitor progress as we went along.

Our development team had a few challenges to overcome during this project, most notably was the video API recalling images and burning up our video call limit. We decided to separate and diverge the video calls from the image calls. Instead placing the images into AWS, this was a much cheaper outcome for the client and made the app faster!

Simplicity,
balance & branded

It’s time to get moving with your friends

Steppen is now live on the app store for you to download! Steppen had a strong launch on the app store gaining thousands of followers within the first month of operation and attracting athletes and influencers alike to the platform.

Konnect Apps transitioned Steppen to their own internal developer within the first few weeks of being live on the app store(s). We provided training in both the frontend and backend to Steppens internal developer, to provide a smooth transition.

The design, development and launch of Steppen was super enjoyable for the team at Konnect Apps! We implemented a lot of new technologies to deliver this product.

WE ARE
LIVE!

TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

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