Australian Teachers of Dancing (ATOD) approached Konnect Apps during the COVID-19 crackdown in Australia. Having over 250 studios nationwide, ATOD, had to temporarily shut their facilities in support of the community. With thousands of students around the country, ATOD recognised a need to bring their business online.
Konnect Apps has used the existing ATODs brand to create an elegant and easy to use mobile application. The User Interface (UI) and User Experience (UX) needed to flow naturally and be easy for both the students to use and the parents or guardians. The ATOD@home app has been built using React Native and is responsive across iOS, Android and importantly tablets.
ATOD is a leader in Australian dance and education. Established in 1992, the brand has been well established and is recognised internationally.
Konnect Apps applied the ATOD branding, messaging and emotion throughout the design process. When developing the UI and UX for the ATOD Home Studio app, we focused on the elegance of the existing brand and beauty of the existing imagery.
ATOD@home features subscription payments and one off purchases. We needed it to be easy for the users to access the content they needed quickly. Any content that needs to be purchased will lead to two purchase decisions, and the user will conclude these based on what suits their needs!
ATOD has a vast library of dance syllabus, therefore consistency was key when designing this app. Every syllabus, although representing a different genre of dance, needed to have consistent elements.
The purpose of the ATOD@home app was to create a platform for students to test their knowledge of the syllabus in the comfort of their own homes leading up to exams. The content needed to be interactive, quick to load and responsive to multiple devices. We implemented a mirroring tool in our videos, used AWS to increase the speed of videos and emphasised the usability on the iPad.
During the development of the ATOD product, we enjoyed working with Michael and his team. We are exploring some future technologies for ATOD and are looking forward to continue our relationship into the future.
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